For Los Angeles Contractors
No Middleman Own the machine that brings you jobs. Built in 7 days.
Get a steady flow of your own jobs, so you stop relying on middlemen, word of mouth, and bought leads.
Most agencies keep the funnel in their account, you in their CRM, the leads on their phone number. We build everything in your name from day one.
15-minute call. Free. No obligation, no hard sell.
Right now, someone else decides whether your phone rings.
Look at how the work comes in today. You control none of it.
Lead Sites
You buy a lead. They sell the same one to three other pros. Lowest bid wins. The FTC ordered HomeAdvisor to pay up to $7.2 million in 2023 for deceptively marketing its leads. Contractors who bought those leads suspected this for years. The FTC confirmed it.
Word of Mouth
Your best month last year came from one referral. You cannot make that happen again on purpose. Then the slow season hits and you have no second engine.
A Bigger Contractor
Steady work, until he finds a cheaper sub. Your year has a hole in it, and you didn't get a vote.
How much are you losing?
Per missed job. Net profit, not ticket size.
- Kitchen remodel-$3,800
- Room addition-$6,300
- Detached ADU-$25,000
- Whole-home remodel-$31,500
- Custom home build-$120,000
That is the number that walks out the door when a homeowner gets three bids and you are the one who answered third.
All three of these put someone else between you and the work. There is a fourth way: own the machine that brings them in.
15-minute call. We tell you straight if a funnel beats buying leads for you.
One flat build fee. Seven days. Then the jobs come to you, and the machine is yours.
One done-for-you service. We build it, run it, and keep it working. You do none of it. No menu, no DIY.
1
Days 1 to 2 / Setup
We set up the accounts in your name
Ad account, domain, tracking number. All in your name from minute one.
2
Days 3 to 5 / Build
We build the funnel and the ads
Funnel, ads, 5-minute auto-reply, 60-day follow-up, booking, review requests. Wired and tested.
3
Days 6 to 7 / Launch
We launch it and hand it over
Goes live. We walk you through every piece of the machine you now own.
While the other guy is still waiting for a lead, you are already on the phone.
21x
Reply in 5 minutes and you are 21 times more likely to actually reach the homeowner and have a real conversation. Wait 30 minutes and the lead is cold.
Source: Oldroyd, MIT, Harvard Business Review, 2011.
Most contractors take a day or more to call back. Every funnel we build answers in under 5 minutes, with an automatic text to you and to the homeowner the second a lead lands. A 60-day follow-up sequence keeps working the lead while you are on the job.
The whole price, in plain numbers. No per-lead fees. No surprises.
$2,500
Machine Build, one time
$1,500/mo
Monthly to run it
Paid by you
Ad spend, on your own account
Total, no hidden costs, no bullshit.
A lead site charges $600 to $1,200 for every job you win, with no end date. We charge once, then monthly, then you keep your jobs.
Work order / Own The Bid job machine
The Machine Build ONE TIME
One time. Paid when you sign. Live in 7 days.
$2,500
Inside the $2,500 Machine Build
- 1 paid-ad account, opened in your name
- 1 funnel (3 pages: landing, qualify, thank-you)
- 1 tracking phone number that forwards to you
- 1 lead inbox where every lead lands and every call and text is tracked
- 1 automatic 5-minute reply to every lead, plus a buzz on your phone
- 1 60-day automatic follow-up sequence so leads stay warm while you are on the job
- 1 booking link your leads use to put a site visit on your calendar
- 1 automatic Google review request after every job
- 2 ad creatives written and loaded
- 1 launch walkthrough so you know what you own
Monthly to run it
We run the ads, refresh creative, and keep the follow-up working. Every tool subscription is included (Calendly, tracking phone, CRM, automation). You never see a separate SaaS bill. Cancel any month, no contract.
$1,500 / mo
Ad spend
Straight to your ad account, on your own card. We never touch it.
Paid by you
The math vs. a lead site. Ten jobs from a lead site: $6,000 to $12,000 in per-lead fees, with no end date. Ten jobs from your own machine: zero past the build. The build pays for itself by job three.
One job is worth roughly $3k to $15k for a roof, $8k to $15k for an HVAC swap, $30k to $100k for a bathroom, kitchen, or addition, $250k+ for an ADU. One job covers the build many times over.
Example math. Not a promise. Your numbers will differ.
Booking the call is free. Nothing is due today.
The Brick n' Mortar Daily
Permits. Regulators. Marketing costs. Lead sources. For high-ticket trade contractors in Southern California.
The first three issues
-
LONG READ No. 01
What a real ADU permit timeline looks like in LA County
An LA backyard ADU permit does not take eight weeks. The realistic plan-check-to-issuance window runs four to nine months. Here is the timeline stage by stage.
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REGULATOR'S DESK No. 02
What the FTC HomeAdvisor settlement actually means for shared leads
The 2023 FTC consent order against HomeAdvisor reshaped what counts as a defensible lead-quality claim. Two operational reads for any contractor still buying shared leads.
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LONG READ No. 03
How instant lead response changes the math on every paid ad
A paid lead that sits thirty minutes before a callback is a different lead than the same one called back in sixty seconds. Response time moves unit economics more than bid price does.
Not ready to hire us? Read what we read before we bill.
Five to ten minutes, six mornings a week. Edited by Joseph Gomez. Same primary sources we bill against.
The list runs by hand for now. Email Joseph and you're on it before tomorrow's issue ships. No shared list, no paid placements.
If the funnel does not perform in 30 days, we rebuild it. Free.
The 30-Day Rebuild Guarantee
We rebuild it free. We do not walk away.
Give the funnel 30 days. If it is not bringing you qualified leads, we rebuild it from the ground up at no cost, and we keep working until it performs. Qualified means: your trade, your service area, a real homeowner. Not a junk submission. This is a rebuild, not a refund. It is not an income guarantee.
Plus, on the build itself
Half on signing. Half on launch.
You pay $1,250 to start and $1,250 when the machine goes live in 7 days. If we miss the launch, the second half is on us.
15 minutes. Free. We tell you straight if it is not a fit.
Fire us tomorrow and you keep the ad account, the phone number, and every lead.
Everything is built in your name and your business. This is the opposite of how a lead site traps you.
- The ad account, with all of its spend history and audience data.
- The funnel, the domain, and the tracking phone number.
- Every lead. Every name, every phone number, every job.
You own the machine.
The machine needs a pilot. A paid funnel spends ad budget every day, and the ads need a hand on them to keep working. That hand is what the monthly fee pays for. That is not a fee for nothing. That is the pilot.
I ran marketing inside a contractor's business.
I'm Joseph. Before Own The Bid, I ran the marketing inside an ADU and remodel builder. I watched the leads come in. I saw what a real job costs to win. And I saw how much money walks out the door to middlemen every month. I have watched good contractors lose a month waiting on a phone that would not ring.
I started Own The Bid to build contractors the one thing a lead site will never sell you: a machine that brings you jobs, and you own it. When you work with Own The Bid, you always know who you are dealing with. It is me.
I'm building Own The Bid in public. The first five contractors get founder pricing in writing and their names go on the wins list as the work ships. Slot 1 is open.
The questions every contractor asks before booking.
Does this work for my trade?
Yes, if it is a high-ticket trade: remodel, ADU, ground-up, roofing, HVAC, solar, kitchen and bath. The funnel runs on paid ads and instant lead response, and that works the same for every one of those trades. If your average job is under $5,000 the math does not clear, and we will tell you that straight.
Can I really cancel, or am I trapped?
You can cancel any month. There is no annual contract. The ad account, the domain, the funnel, the phone number, and every lead are built in your name. Fire us and you keep all of it. If you could not, we would be a middleman.
What is the $1,500 a month for?
A paid funnel is not a post that runs itself. The ads wear out, the costs drift up, and the funnel needs a hand on it. The monthly buys fresh ad creative every few weeks, a weekly performance review, the follow-up sequence kept current, and a Google review request fired after every job, so your cost per lead stays down and your lead pile keeps growing.
Is the ad spend a hidden cost?
No. There are three numbers and you see all three: $2,500 to build, $1,500 a month to run it, and ad spend that you pay straight to your ad account on your own card. We never touch your ad money. There is no fourth number.
How fast do the leads start?
The build takes 7 days. Leads start coming in once the funnel is live. A paid funnel takes a few weeks to settle as the ads find their audience. We do not promise a lead count or a date, and anyone who does is guessing.
Own your job machine. Book the 15-minute call.
No middleman. No bought leads. No waiting on word of mouth. Just a machine that brings you jobs, built in 7 days and run for one flat monthly fee. We take 3 contractors a month. Pick an open slot below.
We say yes to:
- A high-ticket trade: remodel, ADU, ground-up, roofing, HVAC, solar, kitchen and bath.
- A phone that gets answered.
- A budget for ad spend.
Pick a time that works
Choose any open 15-minute slot. You pick the time, you control the next step.
- 1. We call you at the time you pick.
- 2. 15 minutes. We look at your trade and your numbers.
- 3. You leave knowing if a funnel fits. A straight yes or no.
Free. No obligation. You get a confirmation and a reminder text.